Job Description
Lowe’s can offer remote employment of this position in the following states: AL, AR, AZ, CA (salaried roles only), CT, CO, DE, FL, GA, IA, ID, IL, IN, KS, KY, LA, MD, MA, ME, MI, MN, MO, MS, MT, NC, ND, NE, NH, NJ, NM, NV, NY, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VA, VT, WA, WI, WV, WY.
Job Summary:
The Analyst, Online Sales Activation, is responsible for outlining and participating in promotional planning and execution processes for designated campaigns, programs, and/or targeted consumer segments. This role ensures that campaign priorities and details are created and collected to share in partnership with cross-functional teams for execution. In defining the campaign scope, support can include the creation and implementation of landing pages, on-site banners, and other site content updates. S/he will track, analyze, and report on objectives and key results to ensure activities within their assigned area are meeting strategic and financial objectives. Based on the results, they will make recommendations for adjustments to an online campaigns and promotional plans including testing/optimization strategies.
Key Responsibilities:
- Collaborate with cross-functional groups such as Merchants, Brand Marketing, Pricing & Promotions, Digital Production, Online Partners in Bangalore, and other Online teams to ensure all teams have the required information for supporting online campaigns/promotions
- Execute online campaign and promotional work of small to medium scope
- Track and document campaign and promotional timelines, action steps, and project status and provide weekly updates to leadership
- Leverage campaign and promotional dashboards, and build reports to interpret and communicate performance using tools like Adobe Analytics, Medallia, Fullstory, Power BI
- Identify opportunities for improvement in the campaign and promotional planning and execution processes.
- Actively participate in team discussions, business reviews and recurring huddles/touchpoints.
- Utilize the strong analytical ability to evaluate and optimize the end-to-end online customer experience across multiple channels and customer touch points.
- Develop and present communications to partner teams that convey the right message in an effective way to the appropriate audience
Required Education/Experience
- High School or GED
- 2 years of relevant experience
Preferred Education/Experience
- Bachelors Degree
About Lowe’s
Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 19 million customer transactions a week in the United States and Canada. With the fiscal year 2021 sales of over $96 billion, Lowe’s and its related businesses operate or service nearly 2,200 home improvement and hardware stores and employ over 300,000 associates. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts. For more information, visit Lowes.com.
EEO Statement
Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, colour, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.
Pay Range for Colorado, New York, and New Jersey: $54,800.00 – $91,300.00 annually
Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits. Pay Range for Colorado, New York, and New Jersey: $54,800.00 – $91,300.00 annually Starting rate of pay may vary based on factors including, but not limited to, the position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.